Built for Social Sellers

Sell Smarter.
Not Harder.

The all-in-one order management platform for Instagram sellers, WhatsApp businesses and social media entrepreneurs. Track orders, auto-notify customers, accept payments — all from one beautiful dashboard.

No credit card required 14-day free trial Cancel anytime
app.ordello.in/dashboard

Today

₹18,450

24%

Orders

37

12%

Pending

5

to ship

Recent Orders

PS

Priya Sharma · #ORD-1042

Terrarium · ₹2,450

Packing
RK

Rahul Kumar · #ORD-1041

2 items · ₹4,890

Shipped
MJ

Meera Jain · #ORD-1040

Gift hamper · ₹1,200

Delivered

Auto-sent on WhatsApp

Your order #ORD-1041 has been shipped! Track here →

Magic Link ready

ordello.in/o/3f9b...e2

₹0

Marketplace commission

30s

Razorpay setup

14 days

Free trial — no card

Orders on Pro plan

The Problem

Running a business on Instagram or WhatsApp?

You didn't sign up to be a customer-support bot, a manual book-keeper and a courier-tracker. But that's where you ended up.

"Where is my order?"

Same DMs, all day. You're typing the same status update over and over.

Bills in a notebook

Hand-written receipts and screenshots. Half-paid orders you forgot to follow up on.

Stock guesswork

No idea what's selling, what's running out, or what's just sitting on the shelf.

No real numbers

Revenue minus what? You're profitable… probably? You don't actually know.

There's a better way

Built to scale you

Everything your business needs.
In one place.

Order tracking, payments, WhatsApp automation, stock, reports — designed for how Indian social sellers actually work.

Magic Link 🪄

Every order generates a unique, shareable link. Your customer opens a beautifully branded page with order status, items, payments — and pays online. Like Amazon tracking, but yours.

Branded URL Live tracking Pay online PDF receipt

Custom Pipelines

A baker has Baking → Decorating → Delivery. A reseller has Importing → QC → Shipped. Define your workflow, your way.

Auto WhatsApp Notifications

Move an order to Shipped? Your customer gets an instant WhatsApp message — automatically. No manual texting.

Direct-to-Bank Payments

Connect your Razorpay. Customers pay via the Magic Link. Money lands in your bank. Ordello never touches it.

PDF Receipts & Invoices

Auto-generated, professional, branded PDFs with your logo. Customers download from the Magic Link, one tap.

Smart Stock

Stock auto-deducts on every order. Low-stock alerts before you oversell. Cost tracking for real P&L.

Team Access

Add staff with granular permissions. They see only what you allow — orders, customers, reports.

Reports & Insights

Sales reports, customer insights, profit & loss. Know exactly how the business is doing — every day.

How it works

From sign-up to first sale,
in under 10 minutes.

1

Sign Up

Create your account in 60 seconds. No credit card. Get your own private database.

2

Add Products & Customers

Import your catalog. Add customer list with WhatsApp numbers. Upload your logo.

3

Create Orders

Log an order, pick items, set pipeline stage, record any advance payment.

4

Share the Magic Link

One tap to copy. Send via WhatsApp. They track, view, pay — all in your brand.

✨ The killer feature

Your customers track orders
like it's Amazon.

Every order automatically generates a unique Magic Link. Send it once. Your customer opens a beautifully branded page — with your logo, your colors — and sees live status, items, balance due, and a Pay Now button.

  • No login. No app. No friction.

    Open the link, see everything. Works on any phone.

  • Pipeline progress, live.

    When you move a stage, their page updates instantly.

  • Pay balance from the link.

    UPI, cards, netbanking — Razorpay-powered.

  • Download branded PDF receipt.

    Auto-generated, with your business info.

Try it free
PT

Order from

Priya's Terrariums

Order

#ORD-1042

Status

3
4
PlacedPackingShippedDelivered

Items

Moss Terrarium

Qty 1

₹1,850

Care Kit

Qty 1

₹600

Total ₹2,450
Paid ₹1,500
Balance Due ₹950
Pricing

Simple, honest pricing.
Pay only when you grow.

Start free for 14 days. Pick a plan when you're ready. Cancel anytime.

Free Trial

₹0 for 14 days

Explore Ordello with zero risk. No card required.

  • 50 orders / month
  • 50 customers
  • 20 products
  • 1 user (owner)
  • Default pipeline
  • Magic Link (Ordello branding)
  • WhatsApp: 50 / month
  • Basic reports
Start Free Trial
⭐ Most Popular

Starter

₹799 / month

Perfect for small sellers getting started.

  • 150 orders / month
  • 500 customers
  • 100 products
  • 1 staff account
  • Purchase master
  • Magic Link (Ordello branding)
  • WhatsApp: 300 / month (with PDFs)
  • Email notifications
  • Standard reports
Get Started

Pro 🚀

₹1,799 / month

For growing businesses that need full power.

  • Unlimited orders
  • Unlimited customers
  • Unlimited products
  • 5 staff accounts
  • Custom pipeline stages
  • Magic Link with your branding
  • Unlimited WhatsApp + PDFs
  • Email notifications
  • Advanced reports (P&L)
  • Priority support
Go Pro

All plans include: SSL security, automated backups, isolated database per business, REST API access & Swagger docs.

Who is Ordello for?

Made for India's
social-first sellers.

🌿

Instagram Sellers

Handmade goods, resin art, terrariums, custom gifts. Convert DMs into tracked orders.

💬

WhatsApp Businesses

Clothing resellers, food businesses, local shops. Automate the "where's my order" chaos.

📦

Small Importers

Apparel, accessories, gadgets from suppliers. Track purchase costs and real margins.

🚀

Local Startups

Stationery, food, custom products. Look like a brand from day one.

Loved by sellers

Stories from the
Ordello community.

"I used to spend 2 hours daily replying to 'where is my order' messages. Now I just share the Magic Link. Game changer."

PS

Priya S.

Terrarium Artist · Bangalore

"The WhatsApp auto-notifications make us look like a big brand. My customers love it — and the repeat orders speak for themselves."

RK

Rahul K.

Clothing Reseller · Mumbai

"Finally I can see actual profit after costs. The P&L report is worth the Pro plan alone."

MJ

Meera J.

Gift Shop Owner · Kerala

Frequently asked

Quick answers.
No fine print.

What is Ordello?
Ordello is a subscription-based order management platform built for Indian social media sellers — Instagram, WhatsApp, Facebook. Track orders, manage customers and stock, automate WhatsApp updates, and accept payments via the Magic Link, all from one dashboard.
Who is Ordello for?
Anyone selling on Instagram, WhatsApp, Facebook or running a small/medium independent business — handmade artists, clothing resellers, food businesses, importers, local shops. If you're juggling DMs, screenshots and notebooks, Ordello is for you.
What is a Magic Link?
A unique, shareable URL for every order. Your customer opens it on any phone (no app, no login) and sees a beautiful branded page with live status, items, payments and a Pay Now button. It's like Amazon order tracking — but it's yours.
Do I need a Razorpay account?
Only if you want to accept online payments. Setup takes about 30 seconds — you connect your own Razorpay, and money goes directly to your bank. Ordello never holds your funds. You can also use Ordello purely for order tracking and skip online payments entirely.
Is my data secure?
Yes. Every business gets its own isolated database — your orders, customers and revenue never touch another business's data. Backups run automatically, and all traffic is encrypted over SSL.
Can I add team members?
The Starter plan includes 1 staff account; Pro includes 5. You set granular permissions per module — for example, staff can manage orders but not see financial reports.
What happens after the 14-day free trial?
Nothing automatic. We don't take your card upfront. After 14 days, pick a paid plan to keep going, or your account simply pauses — your data stays safe and you can upgrade anytime.
Can I upgrade or downgrade?
Anytime, right from Settings. Upgrades activate immediately; downgrades take effect at the next billing cycle.
How do WhatsApp notifications work?
When you move an order between pipeline stages (e.g. Packing → Shipped), Ordello automatically sends a branded WhatsApp message to your customer with the Magic Link. You control which stages trigger notifications.
Is there a mobile app?
Ordello is a fully responsive web app — works perfectly on any phone browser, no app install required. Add it to your home screen for an app-like experience.

Ready to organize
your business?

Start your 14-day free trial. No credit card. No commitment.